FF Rollerskis: From Nordic Startup to FIS World Cup Success Story
From humble beginnings to World Cup excellence, FF Rollerskis’ journey through 2020-2021 showcases how strong partnerships and innovation can transform a Nordic startup into an international success story. This is the story of FF Rollerskis: From Nordic Startup to FIS World Cup Success Story.
A Game-Changing Partnership with FIS
The story begins with 80 pairs of FF Rollerskis making history at the 2020 FIS Rollerski World Cup. This wasn’t just about equipment – it was about trust. The International Ski Federation (FIS) partnered with FF Rollerskis. This collaboration transformed both organizations and solidified FF Rollerskis’ journey from a Nordic startup to World Cup success.
“We didn’t know exactly what to expect,” reflects FF Rollerskis CEO Pernille Engebretsen on that pivotal moment in 2020, “but it has been an amazing journey so far.”
Read our blog: FIS continue the cooperation with FF Rollerskis and FIS World Cup in Madona: FF -Team is Ready to Shine!
Building a World-Class Organization
The company’s growth isn’t just about products – it’s about people. Adding Jørn Ernst to the board brought invaluable experience from managing Olympic champion Therese Johaug. This strategic move strengthened FF Rollerskis’ connection to elite cross-country skiing. It contributed to their success, from a small startup to a World Cup sensation.
Read about: FIS Rollerski World Cup 2022
From Lithuania to Estonia: Creating World Cup Moments
The partnership came alive during the FIS World Cup events. From the scenic roads of Madona, Lithuania, to Estonia’s prestigious Tehvandi Sports Stadium, FF Rollerskis didn’t just provide equipment – they created experiences. The journey of FF Rollerskis was evident in each event. They evolved from a Nordic startup to a World Cup success story. Each athlete received pristine “box fresh” skis. This set a new standard for professional service in roller skiing.
Victory Through Partnership
The crowning moment came when FF Rollerskis ambassador Eirik Mysen, who knows these skis better than anyone, captured gold in the classic distance race in Otepää. This victory wasn’t just about speed – it represented the culmination of trust between athletes, equipment, and organization. His success also highlighted the remarkable journey of FF Rollerskis. It illustrated their rise from a Nordic startup to a World Cup success story.
More blog to read: FF Skis and FIS Join Forces for the 2024 Rollerski World Cup! and Thinking of getting new boots for roller skiing?
Looking Forward: A Legacy in Motion
Even during the challenges of Covid-19, FF Rollerskis remained focused on crafting the world’s finest roller skis while building lasting relationships in the sport. Every connection has strengthened FF Rollerskis’ position in international skiing, from volunteers to FIS leadership, athletes to spectators. The future looks bright for FF Rollerskis. They are a Nordic startup that has turned into a FIS World Cup success story.
“This is just the beginning of our international adventure,” says Engebretsen, looking ahead to 2021 and beyond. “The relationships we forge are as crucial as the skis themselves.”
Buy roller skis from us now: FF Active Skate World Cup Special Sale and FF V Active Classic FIS World Cup Special Sale
