Design matters and it helps tell our story
FF skis: We believe design matter. We believe design matters and roller skis should look cool. Because they can and beacause it matters, whether you are an Active- or a Pro skier.
In the world of skiing, aesthetics are just as crucial as performance. A well-designed roller ski doesn’t just serve a functional purpose; it also reflects the spirit and passion of its user. This belief is deeply ingrained in our philosophy. We understand that our customers don’t just want a product; they want an experience, and design plays a vital role in that.
FF signature look
Our signature look goes beyond mere colour; it embodies the essence of speed and freedom, reminiscent of the exhilarating rush one feels while gliding across snow-laden trails. This ethos drives us to continuously innovate, ensuring that each new product not only meets functional needs but also excites and inspires our community of skiers.
Collaboration with athletes has been paramount in our design process. Their feedback and insights guide our innovation, allowing us to create products that truly resonate with the skiing community. We believe that the best roller skis are born from a blend of expert knowledge and cutting-edge design.
The orange color has been preserved, as we have developed further.
We have a “look”, a signature, that shows speed, kick-off and freedom, which we can continue to work with through every news and every innovation that comes rolling out of FF Rollerskis. We are really proud of the whole team.
Teamwork
Teamwork is at the core of what we do. Every member of our team, from designers to athletes, contributes to a shared vision of creating exceptional products. This collaborative spirit fosters an environment where ideas can flourish, leading to innovative designs that push the boundaries of what roller skis can achieve.
Jørn’s extensive experience in the skiing world informs our design philosophy. He understands the intricacies of what makes a roller ski exceptional, ensuring that we stay true to our commitment of quality while respecting the traditions of the sport. His influence shapes not only our products but also our brand identity.
Peter’s artistic background brings a fresh perspective to our design process. His ability to translate technical requirements into visually appealing designs ensures that our roller skis not only perform well but also stand out on the track. His creative input is invaluable in marrying function with aesthetics.
Our commitment to design excellence is evident in every aspect of our products. From the choice of materials to the final finishes, we meticulously craft each roller ski to reflect our brand’s ethos and meet the high expectations of our customers. This dedication to detail is what sets us apart in a competitive market.
Peter’s achievements as a trail runner and skier exemplify the spirit of determination and passion we strive to inspire in our customers. His story resonates with many aspiring athletes, reinforcing the idea that with the right equipment and mindset, anyone can reach their goals.
Our design team embodies a diverse range of talents and experiences, each contributing uniquely to our mission. Together, we celebrate innovation and creativity, allowing us to remain at the forefront of the roller ski industry. This collaborative approach ensures that we not only meet but exceed our customers’ expectations.
In order to produce what we believe to be the market’s best roller skis, we have constantly developed the products together with cross-country skiers and other people who know what it takes to make the perfect roller ski!
Jørn’s ability to connect with athletes and understand their needs is a significant asset in our design journey. His passion for skiing translates into our products, ensuring that every roller ski we create is a testament to the sport’s rich heritage while pushing the boundaries of modern design.
This collaborative effort encapsulates the spirit of our brand, reminding us that innovation is not solely about technology; it’s about passion, teamwork, and the relentless pursuit of excellence. At FF Rollerskis, we believe that great design tells a story, and we are proud to share ours: FF skis: We believe design matter.
Peter’s drive and innovative spirit inspire the entire team, reminding us of the importance of creativity in design. His contributions not only enhance our products but also help cultivate a culture of excellence within our organisation, paving the way for future successes.
Read more about FF V Pro and FF V Active
Always a Team effort
One of those who has been involved from the very beginning is Jørn Ernst! He is the manager of one of our national treasures in cross-country skiing,Therese Johaug. And he is well adapted to the unique skiing worlds do’s-and-don’ts.
Jørn has also played a part in the design of this year’s roller ski collection.
In addition, we have NTNU student Peter Engedal as the graphic designer. It was absolutely fantastic to follow the process and interaction that led us to our new FF roller ski!
Design has always been part of the message of FF Rollerskis AS as on our previous roller skis, where the combination of orange and black has made FF’s roller skis easy to recognize and cool to look at. Our new model is no exception!
Peter Engdahl studies architecture, art and design at NTNU. He is originally from Borlänge in Sweden , or Söta bror, a nickname we have in Norway, for the swedish.( Directly translated as sweet brother.) Peter is an active skier based in Trondheim. He is also one of Sweden’s best trail runners! Peter is FF ambassador at the same time as he has time for both studies and creative work for us. He is a positive and fresh breath of fresh air into FF and he is on entrepreneur time (i.e. 24/7)
Fun Fact: Peter holds the record time on the Kebnekaise trail run, in 2020, m
The Design- team
Jørn Ernst
Jørn Ernst is an experienced adviser and manager. With most of his carriere within retail brand building and sponsorship marketing tools.. Jørn is best known for his role as manager of Therese Johaug.
Understanding the product’s role, brand awareness and defining the things that really matter, are just a few of the qualities Jørn brings to the table. He has a low-key approach that invites to boh trust and respect. FF is grateful and very lucky to have him.
Peter Engdahl
Designer // art and design NTNU
Designer // art and design NTNU
Peter’s journey in design is a testament to the power of creativity and persistence. As he continues to develop his skills in architecture and design, he brings fresh ideas that challenge conventional thinking. His commitment to merging functionality with aesthetic appeal is at the heart of what we do at FF Rollerskis.